Common campaigns include promoting special offers, requests for reviews, and re-engagement campaigns to get your customers back in the door. You can also use campaigns to promote loyalty programs, referral incentives, and seasonal discounts to help retain customers. We’ve included some example templates under Campaigns > Email Templates > Cents Recommended in the Cents Business Manager to help you get started!
Can I add links to my emails?
Yes, absolutely! We encourage you to add a visible “Call to action” (CTA) in all of your messages, such as booking a new load, applying a promotion code, or referring a friend. Adding links to your google reviews, promo codes, or website may help you drive new business.
Can my customers respond back to emails and texts?
Yes, your customers can respond to both emails and texts.
For email: Your reply to email will default to the email you have set in Contact Center > Escalation Settings > Email. If you don’t have this setting, the reply to email will default to your business manager login email address (Admin → Account Details)
For texts: The replies to the texts will appear in Contact Center > Messages, just like all of your other messages do
Will Cents help me customize email campaigns or new templates?
No, we will not directly customize your personalized templates. However, we do offer a set of default recommended templates designed by our marketing experts. You can edit or customize these templates to fit your own branding. You can find these templates under Campaigns > Email Templates > Cents-Recommended Templates
How do I segment my send list for different emails?
You can segment your customers by going to the Customers tab in Cents, applying the set of filters you’re looking for, and clicking “Save Group.” Once you’ve saved the group, you’ll be able to select that same Group when you create a Campaign under the “Audience” step.
Can I set up an automatic email when I have a new customer?
Yes, absolutely! To set up this automation, when you create a new campaign, under the “Content” step, select “After an event” -> “When a customer is created” like the screenshot below:
What determines what my email address is? Can I customize it for stores with different branding?
Your send from email address will be [email protected], with business name coming from the name of your company in the Business Manager Admin section.
Why is there a separate domain for email marketing instead of just using my existing email account?
Using a separate domain for email marketing protects your main domain from getting blocked or placed in the “Spam” folder. It lowers the risk of harming the domain reputation of your primary account as you get started with email marketing, ensuring that your most mission-critical messages are always delivered. Cents automatically provisions an email address for your business to use for email marketing.
Why are my test emails going to my Junk/Spam folder?
First one-off sends will be expected to land in Spam - but alleviates after more emails are sent over multiple days.
First campaigns may enroll ~100 customers and be sent - if possible, have multiple campaigns that start on staggered days.
One piece of data to be watchful of is the "open rate" that shows on a campaign's page as seen in below example - if that number is ever low (< 10%) with a decent volume (> 100 emails) please notify Support.
