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Two Messaging Channels

Jessie Guerra avatar
Written by Jessie Guerra
Updated this week

Overview

Cents Accelerate now offers Two Messaging Channels, allowing your business to separate marketing messages from transactional updates. This ensures that important order-related texts always reach your customers — even if they’ve opted out of promotional messages.

With this feature, your business will have:

  • A Marketing Phone Number for promotions and campaigns.

  • A Transactional Phone Number for order updates and critical notifications.

  • The Cents Global Number, which remains in use only for one-time password (OTP) codes.


Why This Matters

Two Messaging Channels helps your business communicate more effectively and build customer trust.

  • Ensure customers get important updates: Send essential messages like “Your order has a stain — do you want it removed?” or “We’re closed tomorrow for the holiday,” without worrying about opt-outs.

  • Run marketing campaigns confidently: Promote offers, loyalty programs, and new services from your dedicated marketing line.

  • Give customers control: They can opt in or out of marketing or transactional messages separately — staying informed without being over-messaged.


Who Can Use It

  • New Accelerate Operators: Automatically receive both transactional and marketing numbers.

  • Existing Accelerate Operators: Can request an additional transactional number to enable both message types.

  • End Customers: Can manage their preferences independently for marketing vs. transactional messages.


How It Works

  1. Marketing Number – Used for:

    • Campaigns and promotions

    • Accelerate automated messages

  2. Transactional Number – Used for:

    • Order status updates

    • Delivery notifications

    • Assist escalations

  3. Cents Global Number – Used only for:

    • OTP (one-time password) verification codes

During setup, your existing phone number becomes the Marketing Phone Number, and a new number will be assigned as your Transactional Phone Number.


Getting Started

For Existing Operators

  1. Contact Customer Support to request a second phone number.

For New Operators

If you’re onboarding with Accelerate, both numbers will be included in your setup by default.


FAQs

Q: How do existing operators get a second number?

A: Customer Support will submit a request to add a new transactional number to your account.

Q: Will OTP codes change?

A: No — OTPs will continue to come from the Cents Global Number.

Q: Can customers opt out separately?

A: Yes. Customers can unsubscribe from marketing messages while still receiving important order updates (or vice versa).

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