Overview
Transactional Phone Numbers help operators keep marketing and critical business updates separate. This ensures that customers clearly understand the type of message they’re receiving and helps operators stay compliant with SMS regulations.
With this feature, operators will have:
Marketing Phone Number → Used for promotions, campaigns, and Accelerate messages.
Transactional Phone Number → Used for important updates like order status, delivery notifications, and Assist escalations.
Cents Global Number → Continues to be used only for OTP (one-time password) codes.
If you currently use Assist or Accelerate, you’ll need to purchase a second phone number. Your existing number becomes your Marketing Phone Number, while the new one will serve as your Transactional Phone Number.
Why It Matters
Compliance & Trust → Keeps you aligned with SMS opt-in rules and separates promotional vs. transactional messaging.
Customer Experience → Ensures customers recognize where their order updates and critical notifications are coming from.
Business Growth → Supports future scale for Assist + Accelerate while unlocking incremental billing for SMS, MMS, and calls.
Who It’s For
Operators sending both marketing campaigns and transactional order updates.
End Customers who benefit from clearer separation between promotional messages and order-related notifications.
FAQ
Q: Do operators need to purchase a second number if they already have Assist/Accelerate?
A: Yes. The current number becomes the Marketing Phone Number, and the new number is the Transactional Phone Number.
Q: Do OTP codes change?
A: No. OTP codes will still come from the Cents Global Number.
Q: Can customers opt out separately from marketing and transactional SMS?
A: Yes. Customers can opt out of marketing messages while still receiving transactional updates, and vice versa.
What This Does NOT Include
No per-store transactional numbers (only one per business).
No separation for email campaigns (SMS only).
No notification logs in Business Manager (order notifications only appear in customer chat history until GROW-589 is completed).
No changes to the Employee App at this stage.
✅ Next Steps: If you’re an operator interested in enabling Transactional Phone Numbers, please reach out to your Customer Success Manager or contact our Support Team.