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How to Set Up a Marketing Campaign with Blasts and Journeys

Build a marketing campaign from scratch or from a pre-built template in the Campaigns tab of Business Manager.

Written by Euri

Cents Accelerate gives you two ways to reach customers by email or text. Blasts are messages you send once or on a repeating schedule. Journeys send automatically when something happens, like a new customer signing up or an order being completed.
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Use this if you want to promote an offer, win back customers, ask for reviews, or welcome new customers automatically.

Before you start

  • Cents Accelerate is set up for your business.

  • If you want to target specific customers, create a customer group first. See How to Create Customer Groups and Mass Message Your Customers.

Send a Blast (one-time or repeating)

  • Go to My Stores > Marketing > Blasts and click + Create.

  • Name the blast and choose SMS or Email.

  • Pick your audience: a customer group or all customers.

  • Write your message, or start from an email template.

  • Choose when to send: now, at a scheduled time, or on a repeating schedule. Then send or schedule it.

Each blast shows its status (Draft, Started, or Finished) and how many customers were reached or skipped.

Create a Journey (automatic)

  • Go to My Stores > Marketing > Journeys and click + Create, or open a template like [TEMPLATE] No Order in Last 30 Days.

  • Choose the trigger: A customer is created, An order is placed, An order is completed, or A customer joins a group.

  • (Optional) Turn on Restrict to a specific audience to limit it to one group or a list of customers.

  • Add your email or SMS steps and any wait times between them.

  • (Optional) Under Advanced Options, set Quiet hours so texts don't go out late at night.

  • Click Test Journey, then Save Journey, then Activate.

For more, see How to Create a Journey.

Video walkthrough

Note: This video may show older screens (such as a "Campaigns" tab). The steps above match the current Business Manager, where campaigns live under Marketing.

Troubleshooting

  • Can't find the Campaigns tab?
    Campaigns now live under My Stores > Marketing, split into Blasts and Journeys.
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  • Your Journey didn't message existing customers?
    Journeys only enroll customers going forward, from the moment you activate them. To reach existing customers, send a Blast to a group.
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  • Can't edit a Journey?
    Click Deactivate first, make your changes, then Activate it again.
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  • The Journey won't save?
    Make sure it has a name. If the trigger is "A customer joins a group," pick the group too.
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  • Test Journey fails with a "no email" message?
    Switch the test to Manual and enter the email or phone number to send the test to.

  • Texts arrive later than expected?
    Check Quiet hours under Advanced Options. Messages wait until quiet hours end.
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  • New customers didn't get a repeating Blast?
    "All customers" is saved as a snapshot. Send to a group instead so new matches are included.
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  • Some customers were skipped?
    Click the Skipped count to see why: they may have opted out, be missing an email or phone number, or not match the audience.
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  • First emails landing in spam?
    That's normal at first. Start with smaller sends on staggered days, or set up your own sending domain.

Need assistance?

Feel free to text our Cents Support team at 888-302-8809.

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