If your store uses both Cents and LaundroWorks, you can filter your Cents customer list using LaundroWorks card data, then save the results as a customer group to target with marketing campaigns.
Use this if you want to find and reach customers based on how they use their Laundrocard, like customers with a high balance or cards that haven't been used in months.
Before you start
The LaundroWorks integration must be turned on for your business by the Cents team. If you don't see the LaundroWorks filters, text Support.
Only customers registered in LaundroWorks show up in these results. Walk-in and unregistered customers aren't included.
Anyone using LaundroWorks with Cents can filter and save customer groups. Sending campaigns to those groups requires Cents Accelerate.
Filters you can use
In the Business Manager, go to Customers, then Filters. You'll see these LaundroWorks options:
LaundroWorks / Not LaundroWorks: whether the customer came from LaundroWorks
Card Balance: a minimum or maximum Laundrocard balance, like $10 or more
Last Card Used Date: a date range for the last card use, like 1 to 12 months ago
Machine Turns: a minimum or maximum number of machine turns
Total Spend: total spend, to find high-value or lapsing customers
You can combine these with any of the regular Cents customer filters.
How to filter and save a customer group
In the Business Manager, go to Customers.
Click Filters.
Select one or more LaundroWorks card filters and set the values you want.
Apply the filter to preview who's in the group.
Save the group and give it a name, so you can choose it as the audience for a campaign.
Frequently asked questions
What if a customer has more than one Laundrocard? Filters combine all of their cards. Last Card Used Date shows the most recent use, and Card Balance shows the combined total.
How current is the card data? It reflects the most recent LaundroWorks sync. If it looks out of date, text Support and we'll run a fresh sync.
Do I need Cents Accelerate? Not to filter customers or save groups. You need Cents Accelerate to send campaigns to those groups.
Troubleshooting
Don't see the LaundroWorks filters?
The LaundroWorks integration isn't turned on for your business yet. Text Support and we'll get it enabled.Some customers are missing from the results?
Only customers registered in LaundroWorks are included. Walk-in or unregistered card users won't appear.Card balances or last-use dates look wrong?
The data comes from the last LaundroWorks sync. Text Support to run a fresh sync.Can't send a campaign to your saved group?
Sending campaigns requires Cents Accelerate. Reach out to your Account Manager to add it.
Need assistance?
Feel free to text our Cents Support team at 888-302-8809.